The One-Hour PhD (Predicting Healthcare Decisions) in Economics
September 10 | 10:00 AM pacific
This webinar is FREE for OMGMA members!
Members - to register for this webinar, login from our Home page and then proceed to the Members Only page for the registration link.
ABOUT THE WEBINAR:
Anticipating the purchasing decisions of patients can give healthcare leaders an edge over the competition and improve the effectiveness of decision making. In this session, Dr. McDougal explains the key principles of traditional economic theory interwoven with compelling behavioral economic theory to develop a 360 degree view of how patients make decisions. Attendees will be equipped with critical knowledge of how to anticipate consumer behavior, patient decision making of what services they purchase from which organizations, and what organizations can do to gain a competitive edge.
1. Develop an understanding of key applicable economic theories and behavioral economics
2. Gain an understanding of what drives patient decisions as purchasers of healthcare services
3. Learn new approaches to provider decision making, strategic planning, and forecasting
After registering, you will receive a confirmation email containing information about joining the webinar.
Members - to register for this webinar, login and proceed to the Members Only page for the registration link.
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